Located in The Address Dubai Mall, Qix is a children’s club like no other, with an emphasis on learning and fun. TMH was initially tasked with creating a brand identity for the new offering. Taking inspiration from the emotions and facial expressions of children through each stage of their development the creative solution aimed to represent the uniqueness of the Qix offering and reflect the fresh, youthful, fun nature of the brand. This was then adapted and rolled out across a wide variety of collateral, including lunch boxes, T-shirts and wall branding.