Viceroy Palm Jumeirah Dubai Selects TMH for F&B Branding
June 22, 2016
TMH, one of the region’s leading independent brand management agencies, was recently commissioned by Viceroy Hotels to name and create new brand identities and supporting collateral for the food and beverage outlets in the Viceroy Palm Jumeirah Dubai, which is due to open in 2017. In addition to this, TMH will be assisting with development of the overall collateral for the hotel.
As part of creating awareness of the hotel’s launch, TMH was asked to develop a range of promotional materials for the first of Viceroy’s ‘Black Book’ parties, a series of events with an elite guest list comprising only the crème de la crème of Dubai’s key influencers.
David Wright, Managing Director of TMH, said, “It is very exciting to be working with Viceroy Hotels and we hope this will develop into a long and mutually beneficial relationship. Winning this account is testament to hard work put in by the entire agency and we are enormously proud to be selected as their agency of choice.”
Mikael Svensson, General Manager of Viceroy, said, “TMH came to our attention through a very imaginative self promotional piece they sent us. Our choice to work with TMH is certainly paying off and we have been very impressed with the creative solutions they have developed for us.”