Initial theories included sabotage by a competitive airline or maybe problems with the fuel. However, when the sole survivor was recovered enough he revealed the incredible reason for the crash to the investigators. It’s common practice, you see, in that part of the world for passengers to take on board livestock as ‘hand luggage’ mainly chickens and the like. But one individual, who was sitting at the back of the plane, took this idea a little too far and concealed a small crocodile in his rucksack. Unfortunately, the reptilian stowaway broke free of its confinement and was now in plain view (presumably on the passenger aisle way). On seeing the crocodile, the stewardess rushed quickly to the front of the plane to inform the pilot of the situation. The rest of the unrestrained passengers misunderstood this for panic and therefore panicked themselves and all rushed to the front of the plane too. The plane was now fatally unstable with all the weight of the passenger and crew at the front of the aircraft. The pilot quickly lost control, the plane stalled and crashed killing all but the surviving witness. Discovering the 2-3 ft. long crocodile still alive in the wreckage local villagers killed it on the spot.

I would suggest, this tale of human action, reaction, and instinctive ‘gut’ reaction has a similar parallel to the current global situation with COVID-19 viral pandemic. A ‘crocodile’ has appeared from out of the blue in all our lives. So, it is crucial we help our clients respond calmly and wisely to the ever-changing reality with relevant brand positioning and quickly co-ordinated advertising campaigns across all channels including website design, digital communications, film production as well as event and production management. Our mission as a Dubai based advertising agency is to manage brands and create brands which are nimble enough to adapt and prosper in a rapidly evolving world.

By

The post TMH – Adapt and Prosper appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

Hit play and sit back and enjoy a quick look at some of our latest work. If you want to see more of our creative solutions, click on “work” above.

The post Thanks for visiting our home of creativity appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

We won gold for our strategic and creative development of a new brand for Jumble.

The visual identity we created for Grapeskin Bar and Kitchen, at La Ville Hotel & Suites was awarded silver.

Our work on the Abu Dhabi Sustainability Week opening ceremony won bronze in the Best Brand Experience category, and the logo for Elevate Lounge in the former Viceroy The Palm Jumeirah also won bronze.

Click on the video above to come into our home of creativity and see just what caught the judges’ eyes.

The post We’re excited to be winners of four awards at the MENA Transform Awards appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

The Silent Salesman
Packaging has great power over the consumer’s buying decision. It is considered one of the strongest and most important marketing tools for selling the product, when there are only few seconds to pick a product off the shelf. When there is no opportunity to sample or taste, the first thing a consumer will notice and base their decision on is the package that ‘spoke to them’ and their needs. The package must do the selling, right there on the spot.

Let’s Get Emotional
How the brand makes the consumer feel is generally reflected on the package. It carries a lot of the emotional messaging. The buying experience, the story and the strategy of the brand are all reflected within this one single point of contact.

A brand can be identified by its package whether it’s in the colors, graphics or even the typeface. The iconic Tiffany & Co. blue box with the white ribbon is more recognised than the jewelry itself. The sleek, minimalist approach used by Apple reflects the savvy, user-friendly experience of the brand.

“Packaging is our most visible and valuable asset,” states Marcos de Quinto, Chief Marketing Officer at Coca-Cola. “The Coca-Cola Red Disc has become a signature element of the brand, synonymous with great taste, uplift and refreshment.”

Always remember, when it comes to designing packaging, first impressions count.

Suha Hamid
Art Director

The post The Power of Packaging appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

However, there are some examples that still translate well enough to form a strong product or brand (conceptual or not). The following is a visual identity for a fictional film studio called Magnet. The visual elements stem from the shape and forms of magnetic waves and cinematic light while the black and white palette was inspired by early cinema.

The posters below show abstract visual translations of all the aspects that make up a film. These executions are a great example of balancing negative space and meaningful elements.

Another important aspect of this style is typography. Multiple font variations paired with an abstract grid allows for some creative layout ideas. The great thing with minimalist design is that when even minor elements are added the dynamic can change dramatically. Also introducing imagery and colour means each element has a purpose and the grid can be used to its full potential. Below is a great example for an architecture studio with the concept behind it being the invisibility of good design.

On the subject of typography, below is an example of type traversing piece by piece into the beautifully organised mess that is abstract minimalism. Again we see the combination of a black and white palette with a touch of colour to enhance the effectiveness.

Adam Yeomans
Designer

The post The Simple Pleasures of Abstract Minimalism appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

It is not only ideal for facilitating thinking, expressing concepts and processing emotions but also for making ideas tangible. Jesse Prinz, a philosophy professor at City University of New York Graduate Center who studies doodling explains how doodling can keep you in the present moment and how it helps you concentrate more. “Doodling helps hit that sweet spot between listening too much and listening too little. It keeps you in a state where your mind can’t wander, and your mind can’t also reflect or think more deeply about what you’re hearing.”

As a designer, I find doodling plays a large role in my design process because it clears my mind and allows me to think outside the box. I find it helps me to express myself and create something that can inspire me and the people around me.

The doodle trend is now being incorporated into mainstream advertising with brands such as Sharpie and Starbucks taking the lead. It’s a way they can relate to their consumers and allow creative self-expression, and individuality. Brita Lynn Thompson, a-21year-old Pittsburgh art student, participated and won the Starbucks Doodle campaign. “I get choked up thinking about it sometimes because it is truly an amazing feeling to have thousands and thousands of strangers say that I, Brita Lynn Thompson, inspire them to create. I never thought in a million years I would be such an inspiration to that many people or to anyone at all. Being able to connect with people all around the world through what I love to do makes me happy. I’m lucky and grateful.”


 
Sabine Assaf
Designer

The post So much more than random scribbles appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

The post Shangri-La Dubai appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

The post Vida Urban Picnic appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

The post Kiyi appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.

The post Xolo appeared first on tmh - Creative Branding & Advertising Agencies in Dubai | Film Production in Dubai.