Our Work

Jumble

Jumble is a unique indoor experience that provides an immersive hands-on gaming experience where participants explore a series of physical and mental challenges as they navigate a quirky urban maze.

The Jumble team asked us to be involved from the very beginning, closely collaborating with market assessment, formulating a robust brand strategy, defining the brand personality and conceptualising and designing a visually compelling integrated marketing plan that inspired the Millennial generation to put down computer games and participate in more active type of gameplay.

The entire process was made more challenging due to the fact that we had to create a brand and marketing campaign that engaged and appealed without actually revealing what the experience entailed and what the content of the rooms were, so as not to spoil people’s enjoyment in anyway.