Our Work

Malaffi

Malaffi is a unified health information exchange platform developed in a strategic partnership between Department of Health – Abu Dhabi (DOH) and Injazat Data Systems, a subsidiary of Mubadala.

Having already developed the brand strategy and the logo for Malaffi, TMH was asked to develop an engaging event for the official launch of the new platform. Using a never-before-used 360o pepper-skim projection screen set-up, we created a bespoke performance piece to elegantly communicate the role of Malaffi in the future of the Abu Dhabi healthcare landscape.