Masdar – Abu Dhabi Sustainability Week
Abu Dhabi Sustainability Week (ADSW) is an annual event hosted by Masdar showcasing the UAE’s commitment to the development and use of sustainable energy and culminating in the presentation of the Zayed Future Energy Prize (ZFEP).
Masdar approached TMH to conceptualise and develop a unique and seamless, content rich event that engaged the audience on both an intellectual and emotional level and positioned ADSW as the premier platform for action on sustainability.
We developed a core theme that illustrated how the smallest actions can have a massive impact and created an inspiring showpiece incorporating state-of-the art kinetic lighting, a live multi-media dance performance, thought provoking, emotionally charged video footage and world-renowned key speakers.
The ceremony was so well received by attendees, Masdar asked us to develop the opening ceremony extravaganza for the following year.