A stylish new boutique hotel on the crescent of Palm Jumeirah, Dubai, The Retreat Palm Dubai MGallery By Sofitel introduced a whole new hospitality and wellness concept to the region.
TMH was first approached to develop names and brand identities for the hotel and all the food and beverage outlets. As part of this brief, we also designed a wide array of promotional and in-house materials including outlet logos, menus, staff uniforms, brochure-ware and other collateral. We also developed the hotel’s website and an innovative interactive App with a booking engine.
We were then asked to create an eye-catching launch campaign that would ensure the hotel’s unique offering stood out in Dubai’s already crowded hospitality market. The creative solutions we developed aimed to not only raise awareness of the hotel and restaurants but also build excitement for The Retreat’s various wellness programmes.