Obviously we don't want to spoil the magic, show you which sleeve the rabbits are up and divulge all our trade secrets. But brand management isn't all smoke and mirrors, so here's a brief insight into how we are able to create brilliant solutions that work.

Our approach is simple – we solve problems.

We believe in the power of challenger thinking and understand that our strength and insight comes from ‘Strativity' – strategic thinking inspiring the best creativity.

Heritage, personality and ambition are the core of every brand. That's why we employ a combination of sound strategy, firm direction and innovative creative solutions, specifically aimed at creating and developing strong, engaging brands which stand the test of time.

Whether it's creating awareness, persuading people to take action, disrupting the market, or challenging established beliefs, we listen, we make sure we fully understand the challenge and then walk with you through a robust process to ensure your brand is fully equipped for tomorrow as well as for today.

We believe a brand is much more than just a logo – it's an asset.