Old Is The New New

December 29, 2015

Taking inspiration from old, defunct factories and rustic surroundings Vintage Industrial, aka Industrial Chic, is one of the hottest trends when it comes to the design world. It is a trend that marks a significant departure from the mainstream, yet is quickly becoming mainstream in itself.

With the digital age apparently encouraging a decline in basic human connections, people seem drawn to the real connection to brands that is expressed through this trend.

A connection to the written word through raw hand lettering showing craftsmanship and skill.
A connection to the past and history through vintage inspired pieces.
A connection to uncomplicated, honest and natural brands.
Or, simply put, a connection to other people.


Dareen Taji
Design Director